7:30am today a local lawyer friend text me alerts about the high preorders for Ford Electric Vehicles, then a second text before I can even smile warns Fords auto sales have dropped beyond belief.  What should I do is the question i immediately started asking myself?

Etrade must have been reading my mind because I log into my account and see this article: What is diversification and asset allocation? 

Every investor should begin with these two key ideas.

Diversification can be summed up with the familiar phrase: "Don't put all your eggs in one basket." Including different types of investments in your portfolio may help reduce your losses if one type—stocks, for example—take a hit when other investments like bonds remain steady or go up.  Click Here to read the story on Etrade.